Things got weird on Robert F. Kennedy Jr.’s official X account, thanks to the help of a bizarre AI clip.
On Sunday, March 15, the official account for the Secretary of Health and Human Services, 72, shared an AI-generated video that depicted himself shirtless stepping into the WWE SmackDown ring to go toe-to-toe with someone dressed in a large Twinkie costume.
X/SecKennedy
“Here we go, the crowd is on their feet, what an entrance!” a commentator says in the video as an AI-generated RFK Jr. enters the ring wearing nothing but blue jeans and brown shoes — his preferred workout attire. The entrance was also scored to Limp Bizkit’s 2000 hit “Rollin’.”
The video then showed the faux RFK Jr. knocking around the Twinkie in an over-the-top way, in true professional wrestling style. The Twinkie began the bout by holding a sign that read, “I [heart] junk food.” The entire video was designed to promote the DHS’s “Eat Real Food” initiative as part of its Make America Healthy Again (MAHA) campaign.
X/SecKennedy
The X account captioned the video “MAHAMania: SnackDown,” a reference to WWE’s annual WrestleMania and weekly series SmackDown. The anti-Twinkie video comes after RFK Jr. announced in January there would be new nutrition and dietary guidelines for Americans, taking the well-known food pyramid and literally flipping it upside down.
ZUMAPRESS.com / MEGA
According to People, the new pyramid prioritizes foods like steak, whole milk, cheese and other foods high in fat that the previous model said Americans should avoid.
Now, the DHS and RFK Jr. are calling on Americans to not only eat more of those foods but also avoid processed foods like Twinkies.