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DHS Slammed for ‘ICE Is HOT’ ‘Thirst Trap’ Video Featuring Addison Rae Song
Well, that’s an interesting tactic!
The Department of Homeland Security posted a now-deleted video in an attempt to seemingly recruit more people to sign up for the Immigration and Customs Enforcement (ICE) agency.
“ICE is HOT,” the official account of DHS wrote alongside a video clip shared via X on Friday, April 10.
A montage of clips of ICE agents were featured in the video, which was set to Addison Rae’s song “Diet Pepsi.”
“My boy’s a winner, he loves the game,” Rae, 25, sings in the tune. “My lips reflect off his cross-gold chain.”
The chorus in the song is a bit more racy, however.
“When we drive in your car, I’m your baby (so sweet),” she sings. “Losing all my innocence in the back seat.”
It remains unclear how Rae’s track relates to recruiting individuals to ICE.
Several commenters were appalled at the government’s marketing.
“You made a thirst trap. YOU MADE A THIRST TRAP?” one X user replied. “Why do you have to advertise this cringe to the entire f**king world? What the f**k is going on with this government? You’re weak, corrupt, incompetent and incessantly embarrassing.”
Another person pointed out the “weird” AI-generated romance novel covers that flashed briefly in the video. One of the fictional titles was Falling on ICE, while the other one was named I.C.E. Hot.
“So true they’re all so hot they should take off their masks and give out their full names and addresses so people can send them love letters about how hot they are,” a third person chimed in.
The video has since been removed due to “a report from the copyright owner.”
