Barron Trump Launches New Energy Drink: ‘Unfortunately,’ It ‘Continued to Grow on Me,’ Says Reviewer

Barron Trump may be new to the beverage business, but his first product is already turning heads and taste buds.

The 20-year-old son of President Donald Trump and Melania Trump is a director and co-founder of Sollos, a yerba mate-based energy drink that launched in May with a splashy West Palm Beach party.

Pineapple + coconut leads the lineup at $39 for a 12-pack. The brand sums up its mission simply on its website — “It all started in a cabana, with a simple goal: create a beverage that actually complements life in the Sunshine State” — something “refreshing after a surf session, energizing enough to carry you through a tennis set, and crafted with organic ingredients.”

The early reception has been warmer than many might have expected.

A Slate writer, Heather Schwedel, reviewed the products and shared her honest opinion. While she went in skeptical, she wasn’t shy to admit that she came out converted.

“I kept drinking, and unfortunately, Sollos continued to grow on me,” she wrote.

“I’m having one now as I write this, and I would go so far as to say I like it.” She did add a caveat, though: “I caution you that this should really not be a mark in its favor.”

X users were equally enthusiastic.

“Barron Trump is in business, launching an energy drink called Sollos, which puts a new spin on the traditional South American herbal elixir yerba mate. Nice packaging,” one user posted.

Not everyone was won over, though. Another user wrote, “This reeks of family privilege – boycott Sollos yerba  mate.”

Another comment read, “barron trump? that is why I would never buy it 😂”

Sollos is just one piece of Barron’s growing business portfolio. He is also a co-founder of the Trump family’s cryptocurrency venture, World Liberty Financial, alongside his father and brothers Donald Jr. and Eric.