Move over, Kim Kardashian — Sydney Sweeney is fast becoming one of the most influential figures in Hollywood.
According to BrokerChooser (via The Blast), the Euphoria star’s viral American Eagle ad campaign generated $400 million in market value for the company as well as a 100 percent surge in web traffic and a 10 percent increase in shares. Kardashian, on the other hand, only gave Nike a 6 percent stock bump with the announcement of their Skims collaboration.
“They are not happy,” a source tells Globe of the All’s Fair star, 45, and her family, who see the 28-year-old actress as a “huge threat.”
So much, that they’ve taken to icing Sweeney out of their inner circle.
KGC-34/starmaxinc.com/Newscom/The Mega Agency (2)
Despite attending several of the same A-list gatherings — including Jeff Bezos’ summer wedding to Lauren Sánchez — the Christy star was noticeably left off the guest list for momager Kris Jenner’s star-studded 70th birthday bash earlier this month, which was “no accident,” says the source.
Still, the Kardashians have to be careful.
“It is a super touchy situation because they have a lot of the same big money backers as Sydney does so they can’t throw any sort of shade or risk offending anyone,” the source explains. “This all has to be done very cautiously and behind the scenes.”
What they can do, however, is “shut her out socially,” says the source, “and that is the path they seem to be taking.”