Cowboy Core Travel: Western-Themed Destinations Trending For 2025

The rise of “Cowboy Core” fashion — popularized by Beyoncés “Cowboy Carter” album, the return of Yellowstone, and high-profile celebrity endorsements — has sparked a travel trend. More travelers are seeking immersive Western experiences, leading to increased interest in cowboy-inspired destinations across the U.S.

According to Skyscanner, 44% of U.S. travelers are interested in Cowboy Core-related trips, and cities known for their Western heritage, rodeos, and rugged landscapes are seeing a spike in bookings.

IHG Hotels & Resorts offers accommodations across Western destinations, providing travelers with options ranging from boutique hotels to luxury stays near key attractions.

San Antonio, TX: Just an hour from Bandera, TX (the “Cowboy Capital of the World”), San Antonio offers access to rodeos, cowboy museums, and historic Western culture.

Holiday Inn San Antonio – Riverwalk

Holiday Inn Express San Antonio – River Walk Hotel

InterContinental San Antonio Riverwalk

Kimpton Santo Hotel

Hotel Indigo San Antonio Riverwalk

Candlewood Suites San Antonio Downtown

Fort Worth, TX: Known as “Where the West Begins,” Fort Worth is home to the twice-daily Fort Worth Herd Cattle Drive and rich cowboy history.

Holiday Inn Express & Suites Fort Worth Downtown

Kimpton Harper Hotel

avid hotel Fort Worth Downtown

Amarillo, TX: A mix of historic working ranches and modern cowboy culture, Amarillo remains a key Western hub.

Staybridge Suites Amarillo – Western Crossing

Candlewood Suites Amarillo-Western Crossing

Holiday Inn East Amarillo

Yellowstone, WY: With stunning scenery made famous by the TV show Yellowstone, the national park provides an ideal setting for those seeking an authentic frontier experience.

Holiday Inn West Yellowstone

Cheyenne, WY – Host of Cheyenne Frontier Days, the worlds largest outdoor rodeo since 1897.

Candlewood Suites Cheyenne

Staybridge Suites Cheyenne

Holiday Inn Express & Suites Cheyenne

Tucson, AZ: The La Fiesta de los Vaqueros rodeo has been a Western tradition since 1925.

voco The Tuxon

Holiday Inn Express & Suites Tucson Mall

Candlewood Suites Tucson

Prescott, AZ: Home to the worlds oldest rodeo and the iconic Whiskey Row saloons.

Holiday Inn Express Prescott

Oklahoma City, OK: Boasts attractions like the National Cowboy & Western Heritage Museum and Stockyards City.

Staybridge Suites Oklahoma City Downtown

Garner Hotel Oklahoma City – Quail Springs

avid hotel Oklahoma City Airport

Denver, CO: A gateway to the Old West, featuring the National Western Stock Show and nearby ranches.

Kimpton Hotel Monaco Denver

Hotel Indigo Denver Downtown

EVEN Hotel Denver Tech Center-Englewood

Atwell Suites Denver Airport – Tower Road

Deadwood, SD: Famous for its Gold Rush history, Deadwood lets visitors explore the Days of 76 festival, ghost tours, and the final resting place of Wild Bill Hickok.

Holiday Inn Resort Deadwood Mountain Grand

Holiday Inn Express & Suites – Gold Dust Casino

Nashville, TN: The home of country music, Nashville embodies Cowboy Core with boot shops, rodeo events, and legendary venues like the Grand Ole Opry.

Hotel Indigo Nashville at the Countrypolitan

Kimpton Aertson Hotel

Holiday Inn Nashville Downtown Stadium

Holiday Inn Express Nashville Downtown – Broadway

Albuquerque, NM: Known for horseback riding, desert landscapes, and rodeo action, Albuquerque hosts the New Mexico State Fair featuring bull riding and livestock competitions.

Holiday Inn Express & Suites Albuquerque Historic Old Town

Crowne Plaza Albuquerque

Staybridge Suites Albuquerque Airport

Kanab, UT: Known as “Little Hollywood” for its role in classic Western films like “Billy the Kid” (1941) and “How the West Was Won” (1962).

Holiday Inn Express & Suites Kanab

As Cowboy Core continues to shape travel trends into 2025, these destinations offer a chance to step into the West, whether through rodeos, historic sites, or stunning landscapes.