White Claw Unveils ClawTails: Ready-To-Drink Cocktails In A Can

White Claw is expanding beyond hard seltzer with the launch of ClawTails, a new line of cocktail-inspired malt beverages aimed at delivering the classic cocktail experience in a convenient, ready-to-drink format.

Billed as “not a seltzer, not a cocktail — it’s a ClawTail,” the new offering is designed to capture the complexity and flavor of mixed drinks without the need for mixing or prep. Made using the brands proprietary Cold Wave Filtered process, ClawTails arrives just in time for spring and summer gatherings.

The new line debuts with four flavors: Strawberry Cosmo, a fruity take on the classic cosmopolitan; Mango Margarita, a tropical spin on the iconic margarita; Blackberry Mojito, a blend of dark berries and mint; and Tropical Mai Tai, citrus-forward and island-inspired.

Each beverage contains 7% alcohol by volume, real juice, and no artificial sweeteners. Lightly sparkling and balanced for easy sipping, ClawTails is an anytime option — from casual lunches to spontaneous happy hours.

“White Claw has always been at the forefront of the ready-to-drink category by bringing drinkers more of the flavors they love in convenient and delicious varieties,” said Kevin Brady, Vice President of Marketing at Mark Anthony Brands Inc. “ClawTails is an entirely new way to enjoy every social gathering with a line of drinks that offers a fun and refreshing twist on the classics.”

ClawTails will be sold in 12-ounce cans as part of a four-flavor variety 12-pack. Additionally, two flavors — Strawberry Cosmo and Mango Margarita — will be available in 19.2-ounce single cans. The new product is rolling out now across the U.S.