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UFC’s Dana White Bought a Pair of Custom Ram Trucks for $1.5 Million to Benefit 2 Special Charities
Dana White doesn’t like to lose.
The UFC President and CEO attended his very first car auction, helping bring two custom Ram trucks to the block for the Barrett-Jackson 2026 Las Vegas Auction — and promptly outbid everyone in the room for them.
“That escalated quickly,” White, 57, joked in a post-auction video after shelling out $1.5 million for the vehicles.
“Watching Dana White battle other bidders for the pair of custom charity Ram trucks was incredibly special — a moment enthusiasts will never forget,” said Craig Jackson, chairman and CEO of the company, which is known as the world’s greatest collector car auctions, in a press release.
White bought the first retail production and custom one-of-one 2027 Ram 1500 Rumble Bee SRT Pickup and a pristine custom 2005 Ram 1500 SRT-10 Pickup, which were designed in collaboration between Ram, UFC, RealTruck and Barrett-Jackson.
“Every build tells a story. This one tells three. It’s a 2005 truck, the same year UFC’s Ultimate Fighter launched under Dana White and this SRT-10 became the inspiration for the new Rumble Bee it’s paired with,” RealTruck Inc. Vice President of Marketing Lee Riser said in a press release.
The auction took place on September 11, and in remembrance of the 25th anniversary of the terrorist attacks, proceeds went to the Folds of Honor Foundation, which provides educational scholarships to the families of America’s fallen or disabled military and first responders, as well as the UFC Foundation, which will use the money to help support Hispanic charities.
Because Barrett-Jackson, known as the world’s greatest collector car auction house, waived all fees and commissions, 100 percent of the hammer price was split between the two organizations.
“Dana is one of the most patriotic individuals in our country, and it is fitting that his winning bid on 9/11 will benefit those in need, especially the families of fallen American service members and first responders,” added Jackson.
“It’s a great charity, it’s going to help a lot of people,” White added after the auction, “and I like that I’m leaving here with these two trucks.”
