Smitten Sydney Sweeney is getting super serious with new boyfriend Scooter Braun — but friends fear the high-power talent boss may become a control freak Svengali who’ll weasel his way into running the rising star’s professional life, sources say.
“Scooter made her a lot of promises about what he can help her achieve with her career, and she’s extremely ambitious, so of course that got her attention,” an insider says.
Snorlax/MEGA
The 44-year-old executive — who once shepherded the careers of superstar singers, including Justin Bieber and Ariana Grande — currently serves as a board member and advisor to the international entertainment giant Hybe.
In June, Scooter was spotted hanging out with the busty beauty after meeting at the wedding of Amazon founder Jeff Bezos and Lauren Sánchez in Venice, Italy.
Getty Images
“It started as a business connection. That’s how he got into her orbit when a lot of other men were getting shut out,” the insider explains. “Then suddenly it morphed into something else entirely, and she’s now lovestruck.”
The actress, 28, ended her engagement to film producer Jonathan Davino in early 2025 after seven years as a couple — but is now said to be considering moving in with Scooter.
The insider adds, “When she broke up with Jonathan, she made such a big deal about wanting to stay single for at least a year to get to know herself after so many years in a relationship. And here she is, already completely wrapped up in another guy.”
After making a splash in HBO’s Euphoria, Sydney’s career has skyrocketed with roles in The White Lotus, Anyone But You and the boxing movie Christy. She also generated massive attention with her controversial “great jeans” advertising campaign for American Eagle. Critics accused it of promoting eugenics, but the denim collab sold out in a week.
“Sydney has the world at her feet. She genuinely doesn’t need Scooter’s help to get anything done,” the insider says. “But she’s started running all her business decisions by him and acting like his word is gospel. It looks to her friends like this guy’s got a hold on her. Everyone is whispering about it.”