The Honest Kitchen Launches Campaign Celebrating Naughty Pets With Chance To Win A Years Supply Of Food

The Honest Kitchen, known for its human-grade pet food, is launching a new campaign inviting pet owners to share their pets’ naughtiest moments.

The campaign, titled “Feed Them the Best. Whether They Deserve It Or Not,” offers participants a chance to win a year’s supply of The Honest Kitchen pet food and a luxury bed bundle from Naturepedic, including an organic mattress.

Running until May 10, pet owners can submit their stories of mischievous pet antics on The Honest Kitchen’s website. Each entry guarantees a free bag of treats and a chance to win the grand prize.

“Our love for our pets isnt earned — its instinctive, unwavering, and unconditional, regardless of how they behave,” said Miki Dosen, CMO of The Honest Kitchen. “We created this campaign to celebrate all of the wild, messy, hilarious moments that make pet parenthood so rewarding — and to remind people that giving our pets the highest quality care, including what we feed them, should be simple, even when life gets complicated.”

The initiative is further supported by playful videos and upcoming in-store pop-ups at Naturepedic locations in New York City and Los Angeles, offering pet-friendly activities and exclusive perks.

The Honest Kitchen, founded in 2002 by Lucy Postins, is committed to providing pets with high-quality, human-grade food. For more information on the campaign and upcoming pop-up events, visit The Honest Kitchen and follow @honestkitchen and @naturepedic on social media.