Married Couples Looking To Rekindle Romance Should Take A Vacation, Survey Finds

A new survey suggests that when it comes to romance, getting away from the daily grind can make a big difference for married couples.

According to a survey of 2,000 married Americans commissioned by BeachBound Vacations and conducted by Talker Research, respondents report being 65% more romantic while on vacation. The survey found that 82% believe a romantic getaway can “reignite the spark,” and over half (56%) say it has done exactly that in their own relationships.

Time away from the routine of everyday life appears to boost emotional and physical connection between spouses. Fifty-seven percent of respondents said they feel more emotionally connected to their partner while on vacation, with some reporting their significant others were up to 50% more affectionate. Common behaviors like handholding (53%) and cuddling (37%) were more frequent, while public displays of affection increased by 45%.

“Vacation provides the perfect setting for couples to reconnect, rediscover passions and create unforgettable memories,” said Dana Studebaker, Vice President of Marketing at BeachBound Vacations. “The shared experiences and new surroundings create the perfect backdrop for deepening connections and making memories that last. Many couples find that a getaway helps them rediscover the joy and excitement in their relationship, returning feeling even more in love.”

The effects arent just felt during the trip. Sixty percent of couples said they return home feeling more in love. About a third (35%) reported gaining a greater appreciation for their partner after vacation, and 30% said traveling together brings out the best in their relationship. Another 28% said it reminds them why they fell in love in the first place.

However, the romantic boost appears to fade within a week. On average, couples said the post-trip glow wears off after about 6.5 days. Women reported the spark fizzling out more quickly, around 5.6 days, while men said they continue to feel more affectionate for up to 7.9 days after returning home.

One way to maintain the momentum? Planning another trip. Nearly half of respondents (48%) said they wish they traveled more often as a couple.

“Vacations give couples the chance to step away from their daily lives and focus on one another,” said Michael Lowery, Head of Global Consumer Business at BeachBound Vacations. “Whether it involves a fancy dinner or a long walk on the beach at a tropical resort, getting away from domestic worries can be key to a happy relationship.”

Among the most romantic activities cited by couples were watching the sunset together (47%), exploring new places (44%), and long walks while holding hands (38%). Other favorites included trying new cuisines, sharing a slow breakfast, and watching the sunrise.

The findings highlight the value of shared experiences in maintaining relationship satisfaction — and suggest that sometimes, a plane ticket might just be the best love language.