Boomerang Is Expanding Its AI-Driven Lost & Found Platform, Reuniting More People With Lost Items

Boomerang, the leading lost-and-found platform helping businesses reconnect customers with lost items, is using machine learning and artificial intelligence to help speed up the recovery of lost items.

“Lost & found isnt just about returning items — its about building trust. Every successful reunion turns a frustrating moment into a loyalty-building experience, showing customers that brands genuinely care. Boomerang helps businesses transform lost & found into a seamless, AI-powered, time-sensitive service that strengthens relationships, builds trust, and drives long-term brand loyalty by improving the customer experience,” CEO and Co-founder Skyler Logsdon said in a statement.

Boomerang lets people report lost items from electronics and apparel to jewelry, wallets, and even unique items like sobriety coins. Its technology then searches for the lost item across participating businesses and locations, and notifies you when a match is found.

Boomerang has reunited people with wedding rings, Alabama National Championship rings, scooters, e-bikes, and rare vinyl records, along with more frequently lost items like electronics, wallets, purses and reusable water bottles.

The hit NatGeo show “Inside Airport Lost and Found” highlighted the difficulties of reuniting people with their lost items. Even when utilizing modern smart tools like Apple AirTags to try to keep track of belongings, knowing where the item is doesn’t always mean getting it back is easy.

Boomerang’s AI-driven lost item recovery platform makes it easier for businesses across travel, sports, entertainment, and hospitality to reunite customers with lost items, creating positive experiences and increasing brand loyalty.

The platforms easy-to-use digital tools and seamless claims integration help businesses better serve customers with lost and found claims.

“Boomerang has been one of the most impactful fan experience upgrades made to the Wells Fargo Center in recent years. The platform makes returning lost items an easier, faster and more secure experience. We have seen a 40 percent increase in the number of items returned, resulting in greater customer satisfaction,” said Tony Sciulli, Sr. Director of Security & Parking, Wells Fargo Center. “Its implementation has also allowed for a noted reduction in waste produced by the disposal of unreturned items.”

Many business that have joined the Boomerang network report greater success reuniting customers with lost items, more than tripling recovery rates compared to their previous systems. With the help of automation and AI-driven item matching, Boomerang streamlines recovery processes and reduces operational costs.

“Boomerang’s exceptional team and innovative AI solutions have consistently delivered incredible success stories for our guests,” said Tiffany Hamby, Sr. Director of Operations and Guest Relations at Universal Studios. “Partnering with them was a no-brainer, and theyve exceeded all expectations.”

Boomerang is rapidly expanding, with global travel hubs, premier entertainment venues, and luxury hospitality brands joining its network. As a result, even more people reporting lost items can be successfully reunited.